I'm working on a business writing question and need a sample draft to help me learn.
1A. What strategy would you recommend for a small-sized company entering a highly segmented market, each segment with a complex set of needs and spending power?
1B. Imagine that you are the manager of a housekeeping service. Specifically describe how you would use the concepts of (1) scope of the firm, (2) horizontal integration, and (3) vertical integration to build and achieve a competitive advantage over rival housekeeping services.
2. Imagine that you are the manager of an aspiring multinational social media company. Identify and briefly explain two ways that your company could expand outside your domestic market to improve overall competitiveness.
3. Read Porter and Kramer’s assigned article for this week “Strategy & Society: The Link between Competitive Advantage and Corporate Social Responsibility” and address the following questions:
4. For this week’s discussion, read Hansen’s assigned article on Zara retailer, “How Zara Grew into the World’s Largest Fashion Retailer” and address the following questions:
5.Natalie and Vinnie own the Russian River Brewing Company, a craft brewer and taproom in Northern California.
6.For this week, read the following assigned articles:
Delk, C. W. (2019). Leadership: A Simple Situational Approach: Strategic Leadership for a practical leadership style. Leadership Excellence, 36(5), 14–16.
Braun, E. (2016). Multiplying Your Results with Culture. Leader to Leader, 2016(79), 6–11.
BLANCHARD, K. (2020). High-Involvement Change Leadership. Chief Learning Officer, 19(4), 15.
After reading these articles, address the following questions:
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