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July 20, 2021

Product selected is a Yoga Studio Services I am looking to add into the yoga studio is nutrition, massage the

Product selected is a Yoga Studio Services I am looking to add into the yoga studio is nutrition, massage therapy, and vitamin IV drips Below is what I put in my discussion to help with what my idea is for my product Define the business problem: First, the issue is […]
July 20, 2021

From the video, Creating the Marketing Plan, answer the following: All of you will need to use external re

From the video, Creating the Marketing Plan, answer the following: All of you will need to use external research to write your marketing plan. All academic writing is based on references, and there is a difference in the quality of references that you will find. You are required to use […]
July 20, 2021

SWOT Analysis: This analysis is based on your review of the organization™s website, research sources with

SWOT Analysis: This analysis is based on your review of the organization’s website, research sources with information about the organization, social media sites, which may include customer reviews of the organization, as well as your insights from your industry research. For each component, the SWOT (strengths, weaknesses, opportunities, and threats) […]
July 20, 2021

As we study the concept of a target market, we begin to understand how important it is for businesses and org

As we study the concept of a target market, we begin to understand how important it is for businesses and organizations to identify their primary market/customers and direct marketing communication towards this group. Over the years businesses have designed strategies to include young children ages 6-9 in their potential target […]
July 20, 2021

After reviewing the blogs and videos answer the following: You are provided with a scenario below. As a group

  After reviewing the  blogs and videos answer the following: You are provided with a scenario below.  As a group make a recommendation for the best approach for sales compensation plan based on what little information has been provided: Scenario #1:  In the midst of the pandemic you work for […]
July 20, 2021

Imagine you are the new marketing manager for a chain of hospitals that views its clients as patients rather

Imagine you are the new marketing manager for a chain of hospitals that views its clients as patients rather than customers.  How, if at all, would you lead your team and persuade your bosses to encourage a more customer-centric perspective?  Be sure to explain thoroughly.  If you choose not to […]
July 20, 2021

Complete the Porter™s Five Forces worksheet based on the company you™ve been working with since Week 1. Compl

Complete the Porter’s Five Forces worksheet based on the company you’ve been working with since Week 1.  Complete the table below. For the company you’ve decided to assess in week 1, determine the strength of each of Porter’s Five Forces and of the complementors.  Justify your determination with examples.  I […]
July 15, 2021

Read the Case: Amazon Web Services(will provide).  The case emphasizes the point that digital products e

   Read the Case: Amazon Web Services(will provide).  The case emphasizes the point that digital products enable more scale economies and, therefore, more industry concentration. The case on Amazon Web Services (AWS) is an example of a company that was able to transition to a digital company and benefit from […]
July 15, 2021

Research Nike’s online marketing campaign strategy. Also, review their role of integrated marketing comm

Research Nike's online marketing campaign strategy. Also, review their role of integrated marketing communications in their marketing campaign.    Write a minimum of three pages, double spaced paper, describing how the company is building its brand identity utilizing their strategy.  Follow APA guidelines and include proper resources. 
July 15, 2021

Review Chapter 5, Table 5.3: Pricing Strategies and Objectives of the course text. Instructions This wee

Review Chapter 5, Table 5.3: Pricing Strategies and Objectives of the course text. Instructions This week, you will have an opportunity to practice completing identifying pricing strategies. Fill out the below table and submit it to Waypoint as the journal requirement for this week. You can access the table by […]
July 15, 2021

Prior to beginning work on this discussion forum, Read Chapter 6 of the course text, Principles of Ma

  Prior to beginning work on this discussion forum, Read Chapter 6 of the course text, Principles of Marketing Watch What Is Integrated Marketing? One Message, Many Media: Integrated Marketing Campaigns To examine integrated marketing in action, you’re going to tell the story of a particular campaign from your internship […]
July 15, 2021

Prior to beginning work on this discussion forum, Read Week 3 Lecture Chapter 5 of the course text,

Prior to beginning work on this discussion forum, Read Week 3 Lecture Chapter 5 of the course text, Principles of Marketing This week, you learned about the three core pricing strategies: penetration, neutral, and skim. In this interactive activity, you’re going to briefly recap the three pricing strategies, use them […]
July 15, 2021

Employers have consistently stressed the importance of great communication skills and the ability to wor

Employers have consistently stressed the importance of great communication skills and the ability to work well within a team dynamic. To that end, the Case Analyses are designed to not only refine analytical skills, but also refine communication skills, and your ability to collaborate with others to achieve a common […]
July 15, 2021

Discussion Prompt Research and summarize the importance of creating value for your customers. Write a va

Discussion Prompt Research and summarize the importance of creating value for your customers. Write a value statement for your new offering, making sure to include the benefits of your offering and why customers would want to purchase it versus a competing product. These two sections should each have their own […]
July 15, 2021

During this course we will review the key concepts to successfully develop a marketing plan.    You will

   During this course we will review the key concepts to successfully develop a marketing plan.    You will use the company Macy's and product and service for all milestone papers.  Once your professor has approved your product/service and company, describe the following in paragraph form: Provide an overall summary […]
July 15, 2021

Charles       A marketing blunder that cost a business, because they didn™t trust their industry researc

Charles       A marketing blunder that cost a business, because they didn’t trust their industry research was Kodak.  Kodak had spent a lot of money on paper and chemicals, not to mention on the film that either you could have developed, or if you had the equipment to develop it yourself, […]
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