In this assignment you will create a presentation to pitch your social media marketing plan to the client. You will include elements from your marketing research, Value Proposition, Competition Brief, and newly created social media campaign implementation plans in the presentation.
Your client is anxious to hear about the marketing plan that you are creating. However, as is often the case in the business world, things have changed. Instead of a full marketing plan, your client has decided that they want to start out with a limited social media campaign (using a single platform) because they think this is the most prudent and cost-effective way to begin. This is fine with you because you are confident that once they understand what you have developed thus far, they will ask to add other marketing services. Besides, you had to do the research anyway. Now you simply need to focus on the social media component of your marketing plan.
Your client wants to know how you plan on achieving the agreed-upon initial goals as stated in the Letter of Engagement. They have requested that you use a single-platform media campaign. Your media plan should tell a story about the services, customers, competitors, and specific messaging, as well as how the campaign will be conducted and how the campaign's performance (success or failure) will be measured.
Create a professional 10–12 slide PowerPoint presentation (with detailed speaker notes) that considers all elements of the scenario. Your plan should thoroughly inform your client of your social media marketing campaign plan. Do the following in your presentation:
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