Write a response to the text.
The response must include:
examples and experiences.
what do you think the author is trying to say?
your own opinions.
I am looking for statements like “I believe…”, “I think…”, “my opinion is…”
2 full pages
the references from those 3 powerpoint( explain which slide)
The Vision Statement
A vision statement is a declaration of an organization's objectives – intended to guide its internal decision-making….
…. a company's road map, indicating what the company wants to become by setting a defined direction for the company's growth.
A vision statement is not limited to business organizations and may also be used by non-profit or governmental entities.
A vision statement is a declaration
Vision statements are:
referenced in company documents.
range in length from short sentences to multiple pages.
In essence, the vision is an organization’s
egoistic, selfish (in a positive and necessary sense) pleasure seeking goal,
Visions directly attract and motivate its employees:
what a company "intakes", "inhales", "breathes in;"
what solidifies a company's actions.
That's why vision is first of all important for:
the company itself;
its internal decision-making;
…..but not for customers.
Vision statements fill the following functions for a company:
Serve as foundations for a broader strategic plan;
Motivate existing employees and attract potential employees by clearly stating the company's goals;
Focus company efforts and facilitate the creation of core competencies
Core competencies (behavioural and technical skills) fulfill three criteria:
by directing the company to only focus on strategic opportunities that advance the company's vision.
The vision helps companies differentiate from competitors.
Example: profit is a common business goal, and vision statements typically describe how a company will become profitable rather than list profit directly as the long-term vision.
Provides potential access to a wide variety of markets;
Should make a significant contribution to the perceived customer benefits of the end product;
Difficult to imitate by competitors.
Creating and implementing vision statements presents challenges to organizations.
they must balance being forward-looking;
describe an ideal state without becoming so idealistic that the vision is unattainable.
Vision statements can be an employee dissatisfier when
staff feel the company's vision is filled with business jargon unrelated to the company's services;
A vision statement may need to be paired with company initiatives to communicate and reinforce the vision, ensure processes align with the vision, and incentivize employees to take actions that support the vision.
Examples of Vision Statements
Make-A-Wish: That people everywhere will share the power of a wish.
Habitat for Humanity: A world where everyone has a decent place to live.
NPR, with its network of independent member stations, is America’s pre-eminent news institution.
Ducks Unlimited is wetlands sufficient to fill the skies with waterfowl today, tomorrow and forever.
Oceana seeks to make our oceans as rich, healthy and abundant as they once were.
In Touch Ministries: proclaiming the Gospel of Jesus Christ to people in every country of the world.
Save the Children: A world in which every child attains the right to survival, protection, development, and participation.
The Value Statement
The Value Statement messages:
the degree of importance of some thing or action, with the aim of determining what actions are best to do.
The Value Statement:
affects ethical behavior of a company;
is the basis of the company’s intentional activities.
Values can be defined as preferences concerning appropriate courses of actions or outcomes.
Corporate values reflect an organization’s sense of right and wrong or what "ought" to be. The values influence the behavior of the organization. Example:
Equal rights for all;
People should be treated with respect
There are two basic types of value systems:
Idealized value system are values that lacks exceptions. They are absolute and can be codified as a strict set of prescriptions on behavior.
Realized value system contains exceptions to resolve contradictions between values in practical circumstances. This type is what people tend to use in daily life.
Pitfalls in Value Statements – the values must naturally tie into your mission and vision and statements.
Seeing values as separate from the corporate work actually done.
Lack of conversation – not involving your stakeholders.
Failure to connect values with mission or vision.
Failure to be descriptive – values must describe the essence or nature of the organization.
Lack of accountability – values that do not hold a corporation accountable is not trustworthy
1. Ethical (or integrity) – Every company should operate ethically and with integrity – and by stating this concept as one of your core values, you raise the question of why you have to point it out.
2. Teamwork (or collaboration) – You shouldn’t need to tell your people to work together. If they’re not working collaboratively, listing it as a core value isn’t the solution.
Value Statement Killers
The following 5 pointers are known to be corporate value killers. First, so many companies state these same values that they are no longer believable or unique. Second, by stating these values, you are stating the obvious. These values are the basis of the company’s intentional activities.
gerald vandyck (gv) –
4. Fun – Stating that you want your organization to embrace fun makes it seem like you’re trying too hard.
5. Customer-oriented (or customer-centric) – All companies should be focused on their customers’ wants and needs. Developing a core value that explains the unique way in which you engage with your customers would be far more meaningful.
3. Authentic – You can’t claim that you want to be authentic – you must simply be authentic. And your organization will be authentic if its leaders actually act and communicate in authentic ways.
Acceptance Accomplishment Accountability Accuracy Achievement Adaptability Alertness Altruism Ambition Amusement Assertiveness Attentive
Awareness Balance Beauty Boldness Bravery Brilliance Candor Capable Careful Certainty Challenge
Charity Cleanliness Clear Clever Comfort Commitment Common sense Communication Community Compassion Competence Concentration Confidence
Connection Consciousness Consistency Contentment Contribution Control Conviction Cooperation Courage Courtesy Creation Creativity Credibility
Curiosity Decisive Decisiveness Dedication Dependability Determination Development Devotion Dignity Discipline Discovery Drive Effectiveness
Passion Patience Peace Performance Persistence Playfulness Poise Potential Power
Present Productivity Professionalism Prosperity Purpose Quality
Realistic Reason Recognition Recreation Reflective Respect Responsibility Restraint Results-oriented Reverence Rigor Risk Satisfaction Security Self-reliance Selfless Sensitivity
Serenity Service Sharing Significance Silence Simplicity Sincerity Skill Skillfulness Smart Solitude Spirit Spirituality Spontaneous Stability
Status Stewardship Strength Structure Success Support Surprise Sustainability Talent Teamwork Temperance Thankful Thorough Thoughtful Timeliness Tolerance Toughness Traditional
Tranquility Transparency Trust Trustworthy Truth Understanding Uniqueness Unity Valor Victory Vigor Vision Welcoming Winning Wisdom Wonder
Efficiency Empathy Empower Endurance Energy Enjoyment Enthusiasm Equality Ethical Excellence Experience
Exploration Expressive Fairness Family
Famous Fearless Feelings Ferocious Fidelity Focus Foresight Fortitude Freedom Friendship Fun Generosity Genius Giving
Goodness Grace Gratitude Greatness Growth Happiness Hard work Harmony Health Honesty Honor Hope Humility Imagination
Improvement Independence Individuality Innovation Inquisitive Insightful Inspiring Integrity Intelligence Intensity Intuitive Irreverent Joy Justice Kindness Knowledge
Lawful Leadership Learning Liberty Logic Love Loyalty Mastery Maturity Meaning Moderation Motivation Openness Optimism Order Organization Originality
The Mission Statement
A mission statement is a short statement of:
why an organization exists;
what its overall goal is;
identifying the goal of its operations;
what kind of product or service it provides;
its primary customers or market;
its geographical region of operation.
It may include a short statement of such fundamental matters as the organization’s:
a business's main competitive advantages;
a desired future state—the "vision".
A mission is not simply a description of an organization by an external party, but:
an expression, made by its leaders, of their:
intent for the organization.
The purpose of a mission statement is to:
communicate the organization’s purpose;
As a company evolves, so will their mission statement. This is to make sure that the company:
remains on track;
to ensure that the mission statement does not lose its touch and become boring or stale.
A mission statement must not be confused with a vision statement. The vision statement leans more towards discussing where a company aims to be in the future. It is not necessary to go into detail for the mission statement.
The main purpose of a mission statement is to get across the ambitions of an organization in a short and simple fashion
direct a business into the right path.
play a part in helping the business make better decisions
Without the mission statement, businesses may struggle when it comes to making decisions and planning for the future.
Providing direction could be considered one of the most advantageous points of a mission statement.
2) Clear purpose
Having a clear purpose can remove any potential ambiguities that may surround the existence of a business.
People who are interested in the progression of the business want to know that the business is:
making the right choices;
progressing more towards achieving their goals,
The following questions must be answered in the mission statement:
When designing a mission statement, it should be very clear to the audience what the purpose of it is.
“What do we do?” — The mission statement should clearly outline the main purpose of the organization, and what they do.
“How do we do it?” — It should also mention how one plans on achieving the mission statement.
“Whom do we do it for?” — The audience of the mission statement should be clearly stated within the mission statement.
“What value are we bringing?” — The benefits and values of the mission statement should be clearly outlined.
Life is Good: To spread the power of optimism.
Patagonia: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
American Express: We work hard every day to make American Express the world's most respected service brand.
Warby Parker: To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses.
InvisionApp: Question Assumptions. Think Deeply. Iterate as a Lifestyle. Details, Details. Design is Everywhere. Integrity.
EXAMPLES: (let’s analyze these against pg 7)
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